The Mobile Display Unit (MDU) is basically a computer that can be placed anywhere in the store to display a wide array of content formats on a variety of screen types (lcd, projectors, plasma, TBD). It should be as flexible as possible, it is a tool for the store and be prepared for unexpected future scenarios and applications.
It is mobile in the sense that it has no fixed location
in the store, rather it can be placed by the merchendising staff or art director in various places as needs be.
CONNECTIONS
It can work as an independent element or connected to a CMS or the internet.
It should be possible to connect a wide variety of peripherals to the MDU,
cameras, sensors, printers, input devices, touchscreens, etc
CASING
The physical casing should be designed as a discrete black box. The hardware should be able to be mounted in ceilings or walls, inside furniture, orsimply placed on the floor.
MEDIA
It should be able to process a wide variety of HD Media. DVD, Bluray, HDDVD,High Res Images, Customized Applications, Satellite Television, Internet Media, etc.
SCREENS
It should be able to handle a wide variety of display types. The store should be provided with a generous toolbox of screens and projectors. Also weshould assume that new hardware.

A mobile digital media display unit, custom designed for National Geographic Store in London. This digital sculpture is conceived as a standalone windows display, with four monitors on both sides and a custom computer, in order to display its content both toward the outside and the inside simultaneously.
The overall design is inspired by an idea of superimposition of mechanical and electronics aesthetics, resulting in a kind of wired machine made by mild-steel, screws, wheels, handmade custom-tailored cables and connectors, displaying images, colors, TV broadcasting, and information, turning it in a real multimedia unit.

A digital media display unit, custom designed for National Geographic Store in London.
A hardware device for testing sunglasses and displaying panoramas. On the inner surface there are screens or a lumisheet light box for mounting transparencies, and a mirror.
The outer surface is illuminated product display shelving.
As the project is ongoing we can only present a limited amount of material, the most recent and detailed material is still confidential to the client.

The IT project aims to complement the spatial experience of the NG store through the insertion of instruments capable of conveying the extraordinary media production of National Geographic and delivering it to the users in a highly interactive manner.

A number of screens, for example, offer to the public the opportunity to follow live some of the ongoing National Geographic missions around the world, while the rest of the IT system provides regular information about NG through the use of media featuring the latest technology, such as high definition screens and sound systems. Like in the photographic laboratories of the National Geographic HQ in Washington DC, where IT tools are customized ad-hoc for the specific missions, the in-store technology is largely customized to optimize the performance of individual media, such as photography, video and audio, all areas for which National Geographic excellence is worldwide recognized.
The store features a HD capable A/V distribution system and all the contents are managed by a digital signage system spanning 42 displays. It distributes video content throughout the store according to managed schedules and plays content from centralized media players.

A series of twelve high resolution digital animations running on a 4 second loop. These intricate mobile collages are studies of visual complexity, vibrant color and pulsating repetition. Like machines breathing.

The red forty-foot container houses the chilling room to test technical garment in extreme below-zero conditions. While feeling the the chill in front of a blower, a thermal scanning camera shows on a LCD monitor a colored resolution of the person trying the garments. In addition from a number of cut-outs ….. sono sati ottenuti dei vani espositivi, dei camerini ed una zona interna di storage.

A visual content generator for Prada. The application uses live headlines to search a large image database to create collages based on the day’s news.

The image database consists of cut-outs from Associated Press photographs. It was exhibited at the opening of the Epicenter store in Los Angeles and at the Spring Summer 2005 fashion show.