Development of the objectives, theoretical foundations and planning methodology for a “New Brand” Global Store System: an architectural retail system created to represent the creation of a new brand in the world through a network of various structures differing in scale and typology.
A New Brand project is developed within A2 group.

APRIL collaborates with Hi! Production on the realization of the IPO video for the Italian fashion house Prada SpA to enter the Hong Kong stock market.

APRIL as member of A2 develops the communication / ID project , the web site and the media / video documentation for the Gaetano Marzotto Price.
The Gaetano Marzotto prize is for the entrepreneurs of the new Italy and has been created to celebrate the150th anniversary of the Unity of Italy.
We are searching for those businesspeople who tomorrow might be able to unite business and society: new societies that can generate occupation and social wellbeing.
An international jury will select the best three proposals which, quite apart from the prize, will have partners and a network available for the better development of their ideas.
The award, which will last for ten years, has the aim of creating an innovative platform in Italy.

In the Prada SS12 fashion show the audience is organized in a perfect field. 600 visitors sit on individual blue foam blocks distributed over a 1.5 x 1.5 meter grid spread through the entire hall. Models flow through the highly-organized audience, following multiple choreographed routes that allow maximum visibility. Video documentation of the events. Since [...]

Development of the objectives, theoretical foundations and planning methodology for WOM, Mauro Grifoni new brand. 
 The project is developed within A2 group.

APRIL produces media content for the LED Wall installation on the new Armani Store on the 5th Avenue,in NY city, US.
The contents will run 24 hours, Day and night streaming.
It will be exchanged three times per year and APRIL is asked to produce the full calendar for the 2009.
The Armani Store Led wall is pure mediatic architecture.

Since 1999 on, APRIL collaborates with AMO, a branch for research and non-architectural projects of the Office for Metropolitan Architecture (OMA) , on the production and video documentation of all the Prada man and woman fashion shows.

The Mobile Display Unit (MDU) is basically a computer that can be placed anywhere in the store to display a wide array of content formats on a variety of screen types (lcd, projectors, plasma, TBD). It should be as flexible as possible, it is a tool for the store and be prepared for unexpected future scenarios and applications.

It is mobile in the sense that it has no fixed location in the store, rather it can be placed by the merchendising staff or art director in various places as needs be.

A mobile digital media display unit, custom designed for National Geographic Store in London. This digital sculpture is conceived as a standalone windows display, with four monitors on both sides and a custom computer, in order to display its content both toward the outside and the inside simultaneously.

The overall design is inspired by an idea of superimposition of mechanical and electronics aesthetics, resulting in a kind of wired machine made by mild-steel, screws, wheels, handmade custom-tailored cables and connectors, displaying images, colors, TV broadcasting, and information, turning it in a real multimedia unit.

Studio e realizzazione delll’allestimenti temporanei per il lancio di IDOLE, il nuovo profumo di Armani.

A digital media display unit, custom designed for National Geographic Store in London.
A hardware device for testing sunglasses and displaying panoramas. On the inner surface there are screens or a lumisheet light box for mounting transparencies, and a mirror.

The outer surface is illuminated product display shelving.
As the project is ongoing we can only present a limited amount of material, the most recent and detailed material is still confidential to the client.

The IT project aims to complement the spatial experience of the NG store through the insertion of instruments capable of conveying the extraordinary media production of National Geographic and delivering it to the users in a highly interactive manner.

A number of screens, for example, offer to the public the opportunity to follow live some of the ongoing National Geographic missions around the world, while the rest of the IT system provides regular information about NG through the use of media featuring the latest technology, such as high definition screens and sound systems.

A series of twelve high resolution digital animations running on a 4 second loop. These intricate mobile collages are studies of visual complexity, vibrant color and pulsating repetition. Like machines breathing.

The red forty-foot container houses the chilling room to test technical garment in extreme below-zero conditions. While feeling the the chill in front of a blower, a thermal scanning camera shows on a LCD monitor a colored resolution of the person trying the garments. In addition from a number of cut-outs ….. sono sati ottenuti dei vani espositivi, dei camerini ed una zona interna di storage.

Since 2001 on, the group members collaborates with AMO, a branch for research and non-architectural projects of the Office for Metropolitan Architecture OMA , on the production and video documentation of all the MIU MIU man and woman fashion shows.
The collaboration is still active.

APRIL developed and produced the project Banco Ottico. A new way of documenting fashion shows through of Hi Res photographic plates.
The results allow the user to browse through any detail of both the models and the audience

A visual content generator for Prada. The application uses live headlines to search a large image database to create collages based on the day’s news.

The image database consists of cut-outs from Associated Press photographs. It was exhibited at the opening of the Epicenter store in Los Angeles and at the Spring Summer 2005 fashion show.

APRIL members, Francesco Tiribelli and Joakim Dahlqvist with Nicolas Firket from AMO are CO-Directors of the Making off / Behind the scenes video of the Commercial directed by Ridley and Jordan Scott.
The video was selected and presented at the Berlin Film Festival

Material chopped and edited from Fondazione Prada’s collection of Italian B-movies. Each screen contained a particular theme “hands”, “money”, “guns”, etc

April members collaborated with OMA/ AMO to produce a vast content digital video archive collected through documentation and research It is organized into categories and assembled into themed sequences. Approximately 80 hours of footage from across the Prada universe; production, shipping, offices, fashion shows, events, was captured.
The material was displayed at the opening of the Prada epicenter store on Broadway in New York. The work was performed by AMO project team at OMA.

April members collaborated with OMA/ AMO to produce,through an alternative and non institutional point of view, a vast video documentation and research of the Prada Luna Rossa America’s Cup boat