APRIL develops the graphic design project for the exhibition Cèleste Boursier – Mougenot ” From here to ear (version 15) and SURASI KUSOLWONG, PING–PONG, PANDA, POVERA, POP–PUNK, PLANET, POLITICS AND P–ART at HangarBicocca producing the invitation and booklet for the event. Publications: Links: www.hangarbicocca.it
Development of the objectives, theoretical foundations and planning methodology for a “New Brand” Global Store System: an architectural retail system created to represent the creation of a new brand in the world through a network of various structures differing in scale and typology. A New Brand project is developed within A2 group.
An innovative modular concept for the 8,000 sqm Anjuna Flea Market (where the main structure is based on a grid of shipping containers ), customizable to the clients requirements and flexibility of programs, including a market area with stalls and shops, an events area, a food area and virtual sports arena.
Extension of a private villa on the hills of Vicenza, Italy.
The restoration of the original villa from and the new building, which are linked internally, is an exciting and intellectually stimulating response to the unique environmental setting. A cultured client has given free reign to the innovation.
APRIL as member of A2 develops the communication / ID project , the web site and the media / video documentation for the Gaetano Marzotto Price.
The Gaetano Marzotto prize is for the entrepreneurs of the new Italy and has been created to celebrate the150th anniversary of the Unity of Italy.
We are searching for those businesspeople who tomorrow might be able to unite business and society: new societies that can generate occupation and social wellbeing.
An international jury will select the best three proposals which, quite apart from the prize, will have partners and a network available for the better development of their ideas.
The award, which will last for ten years, has the aim of creating an innovative platform in Italy.
In the Prada SS12 fashion show the audience is organized in a perfect field. 600 visitors sit on individual blue foam blocks distributed over a 1.5 x 1.5 meter grid spread through the entire hall. Models flow through the highly-organized audience, following multiple choreographed routes that allow maximum visibility. Video documentation of the events. Since [...]
Design of two private villas and extension/ residential conversion of a preexisting architecture from the 19th century. The site faces Villa La Rotonda by Palladio located on the Riviera Berica, Vicenza, Italy Volumetric render Views of the site Diagram of main axis Program Diagram – Spatial organization of programs Study models
Development of the objectives, theoretical foundations and planning methodology for a “New Brand” Global Store System: an architectural retail system created to represent the creation of a new brand in the world through a network of various structures differing in scale and typology.
A New Brand project is developed within A2 group.
An innovative modular concept for the 8,000 sqm Anjuna Flea Market (where the main structure is based on a grid of shipping containers ?), customizable to the clients requirements and flexibility of programs, including a market area with stalls and shops, an events area, a food area and virtual sports arena.
APRIL develops the project MoodLight
Mood Light for Art
is a platform for digital art. An organized project involving curators, artists, museums, and galleries. Mood Light’s advanced technology is at the disposal of art. International artists have created their works specifically for Mood Light’s amazing capacity to create an ambience. An avant-garde and innovative project that brings digital art into public and private spaces.
Digital art is become part of daily life forever. With Mood Light art is not just for collecting but for experiencing.
APRIL design the new Gas Kyoto concept store. Located in the heart of the trendy centre of KAWARAMACHI SHIJO neighborhood, the store reflects the latest tendencies of Gas brand. The Kyoto store, together the Berlin one and after the Venice and Budapest openings represents the third realization of the so called concept ” Magasin Temporal” a design strategy based and adapted to the Berlin site specific.
APRIL has been in charge for the concept design, design development, Integration Technology design, art direction and construction management.
Located in the heart of the vibrant Mitte neighborhood, the store reflects the latest tendencies of Gas brand. APRIL has been in charge for the concept design, design development, Integration Technology design, art direction and construction management. The Berlin store, after the Venice and Budapest openings represents the third realization of the so called concept [...]
APRIL produces media content for the LED Wall installation on the new Armani Store on the 5th Avenue,in NY city, US.
The contents will run 24 hours, Day and night streaming.
It will be exchanged three times per year and APRIL is asked to produce the full calendar for the 2009.
The Armani Store Led wall is pure mediatic architecture.
APRIL ha curato l’allestimento della mostra “Fuori Centro”, presso l’hangar Bicocca di Milano, dedicata ai video di 12 artisti contemporanei italiani sul tema della “vulnerabilità”. L’allestimento si articola attraverso una serie di parallelepipedi bianchi disposti lungo la navata unica del capannone adiacente a quello di Kiefer e delle sue torri.
APRIL produces a comprehensive range of creative design solutions , design development and production management for the creation of a mobile retail system realized through an innovative reinterpretation of the legendary Ape Piaggio Vehicle,
At the present day, this ultimate retail environment is customized for about fifteen worldwide brands.
Research book for the re-qualification of a former software company straddling Ticinese park in Milan.
Lagare spa commissioned the project as a design study for the present, as well as the near and distant future, for that part of Ripa di Porta Ticinese, to drum up interest in the private and public sectors.
Ripa 77 programmatic mixture serves the local neighborhood while enhancing the public realm of Navigli area.
The Mobile Display Unit (MDU) is basically a computer that can be placed anywhere in the store to display a wide array of content formats on a variety of screen types (lcd, projectors, plasma, TBD). It should be as flexible as possible, it is a tool for the store and be prepared for unexpected future scenarios and applications.
It is mobile in the sense that it has no fixed location in the store, rather it can be placed by the merchendising staff or art director in various places as needs be.
A mobile digital media display unit, custom designed for National Geographic Store in London. This digital sculpture is conceived as a standalone windows display, with four monitors on both sides and a custom computer, in order to display its content both toward the outside and the inside simultaneously.
The overall design is inspired by an idea of superimposition of mechanical and electronics aesthetics, resulting in a kind of wired machine made by mild-steel, screws, wheels, handmade custom-tailored cables and connectors, displaying images, colors, TV broadcasting, and information, turning it in a real multimedia unit.
Lighting features concept and design
the hex rod light exploits and develops the potentials of led lighting technology.
The project development focused on:
Design a highly flexible lighting device in a solid iconic primal form
Exploit the advantages of LED lighting; low consumption, long life, emerging economies of scale and consumer product potentials
Investigate the possibility of making the device wireless using rechargeable batteries
Develop technologies and methods for creating deep warm tones and changing colors with LED light technology
Accessorize the rod with holders, clamps, hangers, hooks, etc.
Find a broad range of applications; exhibition lighting, desk lighting, mood lighting, etc
Catalog concept and production for the Gas Jeans Adv Campaign Fall Winter ’09.
Just one month after the successful opening of their first store in London, National Geographic celebrated its beginnings as a presence in Asia with the opening of the flagship store in Singapore, designed entirely by APRIL. Completing a second store not only allows for the implementation of an updated and improved version of the concept but is the beginning of a network of digital presence consisting of the London, and Singapore stores and eventually the web site. In addition, the digital identity could be expanded further beyond the laboratory setting of the stores. The functionality could be extended to also include the show rooms and eventually the entire supply chain. The goal is not performance increase, but enriched and improved communications both internally and externally.
Photographs by Mark W. Moffett,” will feature stunning images by this award-winning photographer, ecologist and explorer. Moffett has spent years documenting frogs and other wildlife across the globe. Face to Face with Frogs, Photographs by Mark W. Moffett is organized and produced by the National Geographic Museum, Washington, DC.
An eclectic black environment of almost 2,000 square meters houses several retail programs from publishing, video, maps, camera & optics, to apparel, home-furnishings and accessories. It also includes a conference auditorium, a travel agency and a Café.
Lighting and finishing materials are conceived to reduce energy consumption and to act as air purifiers through a natural photosynthesis process.
A digital media display unit, custom designed for National Geographic Store in London.
A hardware device for testing sunglasses and displaying panoramas. On the inner surface there are screens or a lumisheet light box for mounting transparencies, and a mirror.
The outer surface is illuminated product display shelving.
As the project is ongoing we can only present a limited amount of material, the most recent and detailed material is still confidential to the client.
November 13th, 2008
“Odysseys and Photographs — Masters from the National Geographic Archives,” is a new photography exhibit organized by the National Geographic Museum, featuring the work of legendary photographers Maynard Owen Williams, Luis Marden, Volkmar Wentzel and Thomas Abercrombie. Through the exhibit’s nearly 60 photographs, many of which lay hidden for decades in the National Geographic archives, visitors will be able to travel with Williams to Greenland in the 1920s, see a different side of the Caribbean with Marden, look through Wentzel’s lens as he spent nearly two years traversing India and witness a changing Middle East with Abercrombie. The spectacular images portray a dazzling array of people and places and bring the world into focus through a unique and fascinating perspective. Odysseys and Photographs, Masters from the National Geographic Archives is organized and produced by the National Geographic Museum, Washington, DC.
The IT project aims to complement the spatial experience of the NG store through the insertion of instruments capable of conveying the extraordinary media production of National Geographic and delivering it to the users in a highly interactive manner.
A number of screens, for example, offer to the public the opportunity to follow live some of the ongoing National Geographic missions around the world, while the rest of the IT system provides regular information about NG through the use of media featuring the latest technology, such as high definition screens and sound systems.
Concept, curatorial work and production of a book that outlines the development and conceptualization of the first two National Geographic flagship stores in its global retail network.
The book guides the reader trough a visual and textual experiencee of both London and Singapore Stores, architectural spaces conceived to represent and support the National Geographic mission.
Published by Te Neues
On occasion of its centennial anniversary the historic jewellers, Roberto Callegari, commissioned APRIL the planning and realization of their new shop in the heart of Padova. Covering two floors, the historical plan of the shop, which expresses the tradition of the family as goldsmiths, is juxtaposed in an uninvasive, extremely sophisticated use of precious materials [...]
Concept development and graphic layout of the Gas Jeans Kids Adv Campaign Fall Winter ’09.
Conception, development and production by APRIL of the FURLA Spring-Autumn Collection display, presented at the company’s Milanese headquarters.
A series of twelve high resolution digital animations running on a 4 second loop. These intricate mobile collages are studies of visual complexity, vibrant color and pulsating repetition. Like machines breathing.
The red forty-foot container houses the chilling room to test technical garment in extreme below-zero conditions. While feeling the the chill in front of a blower, a thermal scanning camera shows on a LCD monitor a colored resolution of the person trying the garments. In addition from a number of cut-outs ….. sono sati ottenuti dei vani espositivi, dei camerini ed una zona interna di storage.
The polar ice cap as a whole is shrinking.
Concept design and Development of a hat for National Geographic.
The area of permanent ice cover is contracting at a rate of 9 percent each decade. If this trend continues, summers in the Arctic could become ice-free by the end of the century.
Concept design and development for a set of reusable, re-sealable zipper storage bags and containers for National Geographic Retail System.
Design and production of technical flight cases for National Geographic.
The dimensions are designed as a multiple of the basic dimensions of the racks. It consists of a central body is deeper and more subtle opening to 180°. Were positioned within 5 rows of shelves for a total of 15 glass shelves.
Concept design and development for a collection of technical waterproof bags or National Geographic.
Made from sturdy, lightweight polycarbonate plastic, Its tough, hard face helps protect your stuff from overzealous baggage handlers
Concept and development of the 100 years anniversary of Callegari Jewelers.
Concept and realization of a geographical inspired collection of towels for National Geographic retail system
The Exhibition Gallery is set with a flexible hanging display system, integrated with a floor-to-ceiling movable aluminum poles support grid, as in a photographer studio.
The display system entails different layout for different shows and events, altering every time the circulation of the visitors.
Since 2001 on, the group members collaborates with AMO, a branch for research and non-architectural projects of the Office for Metropolitan Architecture OMA , on the production and video documentation of all the MIU MIU man and woman fashion shows.
The collaboration is still active.
APRIL, in collaboration with Fuoribiennale, develops the concept an the design for the Furla passport.
Conceived in the format of an identity document, it contains the genetic codes the mission, the values and the vision of the Furla brand.
The Furla passport was customized, signed and sent to all the 6.000 employees by the president / CEO of the company.
Creation and development of a temporary retail system for the clothes manufacturer GAS SPA. Through the strategic minimization of structural architectural changes and the thinning of burocratic procedures, APRIL managed to create a retail system characterized by a strong formal and eloquent identity. MAGASIN TEMPORAL is a retail concept that allows for the fast setting-up [...]
Concept and development for the new ADV Furla.
Inspired by Charles Lindberg first schematic airplane representations, the ADV represents all the representative Furla bags through 80 icons.
Competition entry for the “International Competition for the redevelopment of the Rock Island pier in Rimini”.
The tip of the pier has become an icon, signifying the vanishing point of Rimini that stretches from the sea.
At least twenty years Rock Island is beacon of humid summer nights, the last safe outpost.
This is the atmosphere in which Fellini had seduced the whole world, with the “Vitelloni” at the end of the pier.
The proposal is developed around the analogy of a large dock that comes alive at the end of the sea, rising spiral below it, the volumes and masses recall translucent vessels stranded on the rocks and shovel.
An invitational competition organized by Renzo Rosso, Claudio Bonotto and the Mayor’s office in Bassano. Bassano is a small town in the Veneto region of north eastern Italy. April was among only three international firms invited. The brief asked for three proposals; renovation and reconfiguration of the Ponte Nuovo bridge, a museum for a Fluxus [...]
Lighting system created by APRIL from a dodecahedral form declined indifferent sizes and materials. The Dodecaedron has already been used in the flagship store in Milan FURLA in space GAS Venetian spa, and a copper version is installed in the Foundation of Contemporary Art Hangar Bicocca in Milan.
April members Francesco Tiribelli and Joakim Dahlqvist with Nicolas Firket from AMO are CO-Directors of the Making off video of the Commercial for Prada Thunder a Perfect Mind directed by Ridley and Jordan Scott
Research book for the restoration of the Les Copains retail strategies. A strategic / operational tool that investigates how to formally integrate the diversified environments that characterize the present company by means of creating a single, spacial and environmental experience of the brand.
Proposal for a new periodical format for National Geographic. An atlas quarterly would be devoted to the graphic visualization of contemporary information and conditions; maps and diagrams.
APRIL developed and produced the project Banco Ottico. A new way of documenting fashion shows through of Hi Res photographic plates.
The results allow the user to browse through any detail of both the models and the audience
A visual content generator for Prada. The application uses live headlines to search a large image database to create collages based on the day’s news.
The image database consists of cut-outs from Associated Press photographs. It was exhibited at the opening of the Epicenter store in Los Angeles and at the Spring Summer 2005 fashion show.
Conception and realization of the first Furla Flagship store in the heart of the Milanese shopping zone. Developed on two floors the space designed by APRIL reflects Furla’s explicit ambition to combine the languages of fashion, design and art through detail and the architectural style.
Creation and development of a new global retail system for FURLA SPA. By way of extensive research into the genetic code of the company, APRIL shaped FURLA’s history of excellence into a unique retail experience. The FURLA global retail system thus becomes architecture, constructed with the realization of the first FURLA Flagshipstore by APRIL, in [...]
APRIL ha ideato, curato e prodotto l’allestimento per la collezione FURLA Autunno-Inverno 2007, presentata nella sede milanese di via Sant’Andrea.
Concept and development of “Rethinking Furla, The strategic route to genre sedimentation” for FURLA SPA. By way of extensive research into the genetic code of the company, Rethinking Furla is a book that investigates the potentials of a new global retail experience.
The exhibition “Verso il Terzo Veneto”, at the Italian Pavillion, Giardini, Venezia. Two video installations and a 100 sqm wallpaper document a travel trough Veneto region as process of awareness of the urban chaos today.Promoted by Regione Veneto (Curated by Cristiano Seganfreddo e Sandro Voltan).
Production of the art book “Continuo Infinito Presente”.
Conception and realization of a 500 square meter retail space for BlueBasic, multi-label clothes manufacturer operating in Lazio. The space consists of two floors and is located in Ciampino, Rome.
Developed as a project for Fondazione Querini Stampalia, Venice, April is asket to produce a book in which contributions are collected and documents the work of Remo Salvadori in the museum and the area restored by Carlo Scarpa.
Remo Salvadori presents a path of work that calls to reconsider the act of seeing in relation to the works of past and present of the Foundation.
Production of the book-diary publication containing the testimony and outline of the experience “Cantiere d’Arte Contemporanea Remo Salvadori”, a research project in interdisciplinary collaboration promoted and supported by the Tuscan Region and the European Community.
Material chopped and edited from Fondazione Prada’s collection of Italian B-movies. Each screen contained a particular theme “hands”, “money”, “guns”, etc
Arrangement and production of the official catalogue INHABITUEL, a travelling exhibition of contemporary art in Italy, shown in the spaces of the Fabbrica del Vapore, Milan.
Together with Worldwide Retail Store S.L., APRIL developed the objectives, theoretical foundations and planning methodology for the National Geographic Global Store System: an architectural retail system created to represent National Geographic in the world through a network of more than 200 structures differing in scale and typology. Developed over a period of more than 3 [...]
Research study for the realization of a Mobile Clinic. The project is designed to deliver a pro-active approach in providing treatment for basic treatable diseases, life-saving vaccinations and therapy and care for persons living with HIV/AIDS.
The mobile clinics have the capacity to relocate without difficulty, allowing for increased patient care coverage. The clinics will enable USDFA to treat several thousand patients every month and to provide capacity-building in communities by training thousands of local medical professionals.
Concept, development and Setup of INHABITUEL, a travelling exhibition of contemporary art in Italy, shown in the spaces of the Fabbrica del Vapore, Milan.
Competiton entry for the new Montreal Music Hall. Project selected and published.
Production of the exhibition catalog for Assab One 2004, a contemporary art exhibition hosted in the former GEA Grafiche Editoriali Ambrosiane printing company in Milan.
Twenty three artists have been invited to establish a dialogue with an industrial building in the process of transformation.
Set up and organization of Assab One 2004, a contemporary art exhibition hosted in the former GEA Grafiche Editoriali Ambrosiane printing company in Milan.
Twenty three artists have been invited to establish a dialogue with an industrial building in the process of transformation.
Its future involves the creation of an exhibition space and various units (lofts, ateliers, workshops) sharing services and common facilities.
The Milanese contemporary art collector, Elena Quarestani, commissioned April to fully analyse and create an architectural project for the transformation of the ex-typography GEA, 4,000 square metres of industrial space located in the Palmanova area of Milan. The April project combined a residential nucleus with production workshops in a strongly identifyable and highly innovative mixture. [...]
Concept, editing and production of the publication “Cantiere d’Arte Contemporanea Remo Salvadori” a book-diary containing the testimony and outline of the experience.
The is a research project in interdisciplinary collaboration promoted and supported by the Tuscan Region and the European Community. Generated and guided by the artist, Remo Salvadori, coordinated by the architect Francesco Tiribelli, founder of APRIL, the project aims at defining new ways to approach contemporary art-making through various forms of collective expression.
The “Cantiere d’Arte Contemporanea Remo Salvadori” is a research project in interdisciplinary collaboration promoted and supported by the Tuscan Region and the European Community. Generated and guided by the artist, Remo Salvadori, coordinated by the architect Francesco Tiribelli, founder of APRIL, the project aims at defining new ways to approach contemporary art-making through various forms of collective expression. The project which involved 21 young artists of diverse extraction, resulted in the transformation of some of the rooms of San Quirico d’Orcia’s Palazzo Chigi, into environments for the permanent works created there. The “Cantiere” also resulted in the pubblication of a “diary “containing the testimony and outline of the experience, edited and produced by APRIL
Conception and realization of the Miss Italia Village in Salsomaggiore, a temporary event that takes place in parallel with the beauty contest broadcast by RAIUNO at Palazzo dei Congressi. The concept revolves around the synthesis and coding of the elements that comprise it. The avenues become coloured paths and the stands, thematic islands. The village [...]
Conception and realization of the Les Copains showroom in Vicenza. Sliding-wall systems in policarbonate together with free standing modules and wallpaper-wings depicting details and the colour palette of the current collection – make up a flexible system capable of adapting to the programmatic needs of the showroom.
The project is the set design for an Italian national television program broadcast daily from 8:00p.m. to 8.15 pm on RAI 1.It is a show on cooking with daily guests who prepare and enjoy dinner together in front of a studio audience. The concept consists of a split level apartment with an elevator-platform on which [...]
April members collaborated with OMA/AMO – Prada to produce a visual concept for the new Prada sport Add campaign based on the juxtaposition of historical images from Olympic games and the iconic Prada red stripe.
April collaborated with OMA/ AMO to produce a visual concept for Prada based on a single shopping centre in Beijing China for the Broadway.
The material was transported to New York and distributed throughout the Prada Broadway store in New York.
We collected hours of footage from a massive shopping mall in the Beijing periphery. The material was formatted and displayed throughout the New York Prada store to create a programmatic wormhole, a parallel universe.
April collaborated with OMA/ AMO to produce a visual concept for Prada based on a single shopping centre in Beijing China for the Broadway.
The material was transported to New York and distributed throughout the Prada Broadway store in New York.
We collected hours of footage from a massive shopping mall in the Beijing periphery. The material was formatted and displayed throughout the New York Prada store to create a programmatic wormhole, a parallel universe.
Proposal for the redevelopment of the Marghera Port area, ancient outpost of the Venetian lagoon city which is ideally linked to the mainland. The project foresees a gradual setting in motion of the site by alternating cultural activities and planning; a cultural building-site overlapping with a structural building-site, making use of ways of planning by the direct involvement of artists, architects, specialists in environmental planning and other professionals from diversified fields.
APRIL and Cibic&Partners jointed hands for the creation of “New Stories New Design”, an international research cum exhibition project which aims to explore the role of industrial design in contributing to the economic regeneration of marginalised communities , with particular focus on the migrant population in Italian urban settings. The project, implemented in collaboration with the Domus Academy and the Polytechnic of Milan, was selected and included in several international exhibitions, such as the International Design Fair onf Milan (2002), the Biennale of Art of Venice (2004) and the Biennale of Art of Shanghai (2006).
April members collaborated with OMA/ AMO to produce a vast content digital video archive collected through documentation and research It is organized into categories and assembled into themed sequences. Approximately 80 hours of footage from across the Prada universe; production, shipping, offices, fashion shows, events, was captured.
The material was displayed at the opening of the Prada epicenter store on Broadway in New York. The work was performed by AMO project team at OMA.
April members collaborated with OMA/ AMO to produce,through an alternative and non institutional point of view, a vast video documentation and research of the Prada Luna Rossa America’s Cup boat
Project for the renovation and extension to a private residence in central Treviso. Aim of the project is to unite the historical identity of this small Liberty-period building with highly technological systems for the interior including a roof and roll-away garage.
Project and realization of a shop for building materials in Corso Sempione, central Milan. The conceptual planning displays the materials on a wall that extends across two floors, re-creating at first sight a hyperthetical cross-section
Proposal for the realization of a 7.000 Sqm beauty farm on the sea-front in Tenerife
Space as Product as Image, Hyper – Commercial Interior Urbanism
Masters thesis at the Graduate Design Research Lab at the Architectural Association in London (Francesco Tiribelli with Joakim Dahlqvist and Sonja Stummerer). BrandSpace seeks to create the ultimate selling machine, a killer application of synthetic urbanism whose hybridised programmino, paralistic siting and syntethic materiality maximize the entertaining images, leisure activities and useful products its architecture sells.
