APRIL produces a comprehensive range of creative design solutions , design development and production management for the creation of a mobile retail system realized through an innovative reinterpretation of the legendary Ape Piaggio Vehicle.
At the present day, this ultimate retail environment is customized for about fifteen worldwide brands.

The key points of the project are:
• A mobile business, selling products suitable to multiple locations and demographics
• A cluster of mobile shops that creates mass interest and novelty in each trading location
• A temporary event that forces consumers to make purchase decisions on the spot aside from price, style, size and weather
• A low start up cost that avoids long term liabilities
• A different way of marketing the brand
• A mobile distribution network that reaches smaller untapped markets
• A new customer experience
• A branded vehicle on the road As the project is ongoing we can only present a limited amount of material, the most recent and detailed material is still confidential to the client.

This entry was posted on Thursday, September 3rd, 2009 at 8:39 am and is filed under Industrial Design. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.