Magasin Temporal / Temporary retail concept
March 14th, 2008
Creation and development of a temporary retail system for the clothes manufacturer GAS SPA. Through the strategic minimization of structural architectural changes and the thinning of burocratic procedures, APRIL managed to create a retail system characterized by a strong formal and eloquent identity. MAGASIN TEMPORAL is a retail concept that allows for the fast setting-up of commerical spaces through the appraisal of the pre-existing spaces, research and the skillful use of recovered objects as part of a process through which the perception of the brand-name will resonate beyond traditional limits.