Space as Product as Image, Hyper – Commercial Interior Urbanism
Masters thesis at the Graduate Design Research Lab at the Architectural Association in London (Francesco Tiribelli with Joakim Dahlqvist and Sonja Stummerer). BrandSpace seeks to create the ultimate selling machine, a killer application of synthetic urbanism whose hybridised programmino, paralistic siting and syntethic materiality maximize the entertaining images, leisure activities and useful products its architecture sells.

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